The whole system has become completely democratic. Literally anyone who has a £250 Argos computer can start their own blog, and can publish to the world anything and everything from their views on the merits of the double-breasted suit to the size to what they had for breakfast that morning.
The result of this, of course, is that when you open the sluice gates, you let everything in, good and bad. The upside is that we, the readers, get access to almost everything that is happening in the world of menswear. The downside is that we, the readers, get access to almost everything that is happening in the world of menswear.
So with the plethora of bloggers that now operate across our networks, we have become the editors ourselves. It’s now the reader who has to decide how to value first of all the blogger, and secondly of the information he is presenting to us.”
Tim Little, owner and creative director at Grenson, on menswear bloggers.
The tired old adage about people blogging about their breakfast is trite, but he’s right on about us needing to be our own editors. Trying to follow all the menswear tumblrs out there is overwhelming and useless, so there are only 150 or so that I do follow, and out of that, a much smaller number that I subscribe to via RSS to make sure I don’t miss a single post.
Even then, it’s hard to keep up.
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