I think this is a tremendously insightful observation.
What do you find is the biggest challenge for guys who want to look good, but don’t know where to start?
Anytime it’s out of their comfort zone, guys need a blueprint; they have an event- what do I wear? They’re going to a black tie- what does that mean? They’re going to meet their in laws- how do I impress? I think that overall guys are interested in acquiring a wardrobe based on problem solving; finding something cool that fits into their lives.
